Stories from our graduates
From stuck to started
Real before-and-after stories from women on the She's In Business Accelerator, the Level One Coaching Certificate and Expert to CEO®, told in their own words.
What changes
The same story, told by dozens of women
Before
- Afraid of being seen
- Imposter syndrome, despite years of experience
- Undercharging, or giving it away free
- “One more course” before starting
- Too many ideas and stop-start effort
After
- One clear audience and offer
- Permission to charge properly
- Knowing that action brings clarity
- A named next step, and the date to do it
Featured stories
Before and after
Sandra Z.
Building Reimagined Journeys, mentoring women through midlife transition.
An empty online community → a built programme, a lead magnet and outreach under way
“I have notes on paper that I haven’t touched in about a year, a space on Skool to launch but there is nothing in the space, and an Instagram page with one lonely post.”
“Pre-launch. I have my positioning, method, programme and lead magnet built. I’ve started reaching out to women via conversations.”
Holistic practitioner with 33 years’ experience, now an Expert to CEO® MBA candidate.
Trying to help everyone and undercharging → a clear niche and a drafted programme
“It’s very difficult for me to choose my niche market. I enjoy working with kids, women and men…”
“I got clarity on my ideal client. Before, I was trying to fix everyone as I had so many modalities under my belt. I could make the decision to focus on being a Midlife Vitality Reset Strategist and feel really good about it.”
Debra J-K.
Financial literacy coach with 30+ years in homeownership education.
Waiting for “one more certification” → a live offer within the week
“I can often see greatness in everyone around me more easily than I can see it in myself.”
“This programme helped me see that I do not have to be perfect to be powerful. I can feel the fear and move anyway.”
Runs doula training online and in Cornwall, now an Expert to CEO® candidate.
“I’m failing” → “I didn’t have the right system”
“I know I am capable but I don’t know how and I don’t want to keep failing.”
“That I’m not a failure but I haven’t had the right system, and no one has taught me that till now.”
Debra M W.
Coach helping women recover after painful relationship breakups.
“Nice auntie” → businesswoman
“I have a registered business that has potential but for some reason I can’t get enough clients to be able to make it sustainable.”
“My biggest mindset shift is that I am not just a nice auntie but a businesswoman.”
Juliet U.
Runs a business consultancy for brand presence and AI systems.
An undercharging generalist → a niche offer at full value
“My biggest roadblock in business has been undercharging for my services and bootstrapping with my own financial reserves.”
“I can help others AND still charge full value for my services. I have known this in theory but this week I really looked at the root of my mindset.”
Cherie S.
Coach for intuitive, high-functioning women.
Unsure anyone wanted her offer → a viable, validated offer
“I am a little afraid to put myself out there and sometimes I feel not good enough or I don’t know enough as I am a perfectionist.”
“I went from not being certain anyone would be interested in my offer to knowing I have an offer that is viable and that I can build demand successfully for.”
In their words
What our graduates say
“This accelerator is not just a business course, it is a clarity reset. It forces you to stop playing small.”
Rene B.Accelerator · London“The quality of the Accelerator has shifted my mindset from a worker to a leader.”
Linda P.Accelerator · Manchester“The one week coaching course was way more in depth than I anticipated. I am leaving this week refreshed, inspired and way more confident in myself as a coach and a woman.”
Jacqueline F.Coaching Certificate · England“Go for it. This will open your world to a whole new dynamic and way of thinking. It will remove the roadblocks that we as women put in our way to start businesses.”
Charmaine L.Accelerator + Coaching · South Africa“She’s passionate about teaching women how to be better coaches and understands how difficult life can be. She kept us engaged throughout the training and really inspired us to do better.”
Bianca P.Coaching Certificate · South Africa“The best course you can take if you’re trying to build a business and you’re getting stuck because you don’t know what you don’t know.”
Elley J.Accelerator · Cornwall“I’m leaving with practical tools, greater confidence, and a deeper understanding of how to support others without feeling like I always need to have all the answers.”
Jessica M.Coaching Certificate · USA“The accelerator really helps you gain clarity by encouraging you to look at yourself and the business you’re creating from new perspectives.”
Siri L.Accelerator · Hertfordshire“A huge amount of information and value delivered over the course of an intensive week.”
Lynne G.Coaching Certificate · UK“My biggest insight was realising I had launched without truly listening to what mums actually need most.”
Ngozi C.Accelerator · Cape Town“When you complete a course, you can immediately implement it practically. The fluff is removed and it is streamlined.”
“If you are serious about growth and being paid your worth, this course will give you the foundation to start making the changes.”
Sharon C.Accelerator · Scotland“That it’s okay to be at the beginning stages. I need to start there and go one step at a time instead of trying to leapfrog to the end result.”
Kendall B.Accelerator + Coaching · Vancouver“I loved the coaching methods I learned, and the live exercises in the breakout room. Even if my goal is not to become a coach, I will use these techniques on myself and my clients.”
Yara A.Accelerator + Coaching · Beirut“That I can be selective about who I work with. Which is a massive relief, as I was close to burnout working with clients who were not ready for real change.”
Katarzyna G.Accelerator + Coaching · Ireland“I do not need to have everything figured out at once. By taking the next logical step and staying consistent, I can create a life of meaningful expression, contribution and passion.”
Daniela K.Coaching Certificate · Canada“I no longer think I need to be “more ready” before stepping into bigger rooms or charging my worth. Readiness comes through action, not waiting.”
Shentile W.Accelerator · North Carolina“The programme was well delivered. I think we got more than we bargained for. Highly recommended.”
Tayba A.Coaching Certificate“This was beyond a coaching training, with impactful stories that open up your heart and fire your brain neurons at the same time!”
“I felt stuck and now I have tools and a structure to rebuild and refocus.”
Marianne D.Accelerator · Ontario“I believed I needed to have clarity before I start. Now I know that action brings clarity.”
Mirilove A.Accelerator · Ghana“Stephanie brings both professional expertise and real-life experience to everything she does.”
Katharina L.Coaching Certificate · AustriaWant to hear from more of our members? Read independent reviews of She's In Business on Trustpilot.
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