Let’s talk about something that hits close to home for many of us: the nurturing trap. It’s that instinctual urge to offer our skills and services for free, hoping it will pay off in the long run. Spoiler alert: it often doesn’t. Instead, it leads to a cycle where we’re funding our businesses with credit cards, rather than profits.
The Nurturing Nature
As women we are naturally inclined to someone out, offering your expertise, and you’re genuinely happy to do it. But deep down, there’s a concern gnawing at you. “Will this ever translate into paying clients?” For many women, the answer often ends up being NO, we turn into social entrepreneurs!
A recent survey which absolutely blew my mind, found that a significant number of female entrepreneurs fall into this pattern. According to the National Women’s Business Council, nearly 57% of women-owned businesses are financed through credit cards at some point. This isn’t just a temporary fix; it’s a symptom of a bigger problem.
The Myth
“If I offer more for free, people will see my value and eventually pay for my services.” Sounds familiar, right? The harsh reality is that while generosity is a beautiful trait, it doesn’t pay the bills. Free work often leads to more expectations of free work, rather than a stepping stone to paid opportunities.
The Truth
Here’s the truth, ladies: offering too much for free usually leads to a business funded by credit cards, not profits. This isn’t sustainable and can lead to financial strain. In fact, statistics show that women are more likely than men to use personal credit cards to finance their businesses. This can lead to high-interest debt and financial stress, making it harder to scale your business.
The Solution: Charge Your Worth
Recognizing your value is the first step to breaking this cycle. Start by setting clear boundaries and pricing for your services. Your skills and expertise are valuable, and it’s time to start charging for them.
Building a sustainable business means ensuring that your work is both impactful and profitable. It’s about finding the balance between helping others and valuing your own worth. By doing this, you’re not only building authority in your field but also creating a business model that’s financially sustainable.
Final Thoughts
Ladies, let’s break free from the nurturing trap. Let’s build businesses that are profitable and sustainable. Remember, you deserve to be paid for your expertise.
So, if you’re serious about building your authority and attracting paying clients, join our free training session. Click here to reserve your place: https://shesinbusiness.co.uk/sp/authoritytraining
Dr. Stephanie Wilson
