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Most women in business don’t have a sales problem. They have a positioning problem, a trust problem, or a timing problem and no script in the world fixes a structural gap. Here’s what’s really going on, and what actually works instead.
The She’s In Business 2025 Impact Report shows over £4.5 million in business revenue generated by women through funded and accredited entrepreneurship programs designed for mothers and neurodiverse leaders.
Well done to Creo 2025 for amplifying founders who’ve too often been overlooked. And to every woman and neurodiverse founder out there: your lived experience isn’t a barrier. It’s your blueprint for innovation.
She’s In Business has been shortlisted for three categories at the Lincolnshire Marketing Awards 2025. Founded in Lincoln by Dr. Stephanie Anne Wilson, the women’s business university has grown into a global not-for-profit supporting entrepreneurs in 85+ countries, while remaining deeply rooted in the Lincolnshire business community.
