Expert to CEO® candidate · 2026
Aimee Carlson
Founder of SheForce
Aimee is a coach, educator and movement teacher who helps people and organisations navigate stress. Through coaching, workshops and embodied practice, she helps women feel more grounded, energised and clear about what matters.
How Aimee helps
Energy, clarity and focus
Energy
Movement classes and embodied practices that help people come back into their bodies and feel more alive in everyday life.
Clarity
One-to-one and group coaching that starts with curiosity rather than self-correction, leading to clearer thinking and better choices.
Focus
Workshops and programmes for organisations that help teams handle stress and stay connected to what matters most.
Candidate portfolio
Coming back to yourself
Aimee Carlson is the founder of SheForce, based in Billings, Montana. A coach, educator and podcaster, she works where personal development, midlife wellbeing and creativity meet, supporting individuals and organisations to navigate stress.
Her approach starts with the body. Whether she is teaching, coaching or leading a movement class, Aimee begins with a moment to arrive: a breath, a stretch, a pause. She has found that when people feel more settled, they listen better, think more clearly and choose with more confidence.
That spirit runs through all her work, from one-to-one and group coaching to workshops, webinars, retreats and her KINesthetic Mystic movement series on YouTube. Her LIGHTER gatherings invite women to approach change with curiosity rather than correction.
Aimee joined Expert to CEO® in 2026 to bring structure and consistency to SheForce and grow it into a business that reaches more of the people and organisations who need it.
Studying with She's In Business
Part of Expert to CEO®
Aimee is one of the women on Expert to CEO®, our programme for experts ready to run their expertise as a business.
