You Change Lives. They Sell Hype. Guess Who’s Winning?
One recent conversation with an MBA applicant drove this home. She told me, proudly, that she had launched a new service and released a book last month. Naturally, I was excited to see her work.
So I checked.
One post.
A few emails.
No teaser content, no waitlist, no countdown, no story, no sass, no soul.
That wasn’t a launch. That was a quiet drop in the digital ocean.
And this is what so many smart, purpose-driven women are doing, creating genuinely incredible offers, and then wondering why nobody’s buying.
She didn’t launch.
She posted.
And no, that’s not the same thing, just like wearing a sequin dress to brunch doesn’t make it a party.
Here’s the cold, sparkly truth: most women aren’t launching their offers. They’re quietly slipping them into the feed and crossing their fingers like it’s a raffle. You know the drill, one Canva post, two lukewarm emails, and a quiet prayer to the algorithm gods.
Then comes the silence.
No DMs. No PayPal pings. Not even a pity comment from your mum.
It’s Not Your Offer. It’s Your Launch Strategy.
Here’s the dangerous part: when it flops, you blame you.
Not the process. Not the positioning. You.
You start second-guessing your prices, your niche, your entire existence.
But the truth is: your offer is probably fire. Your strategy? Not so much.
This is not a “you” problem. This is a launch problem. And it’s one that’s silently killing the confidence of some of the most brilliant women online.
What Kylie Jenner Knows That You Don’t (Yet)
Let’s talk about Kylie.
Say what you want about her but that girl can launch.
Kylie doesn’t “release” products. She orchestrates obsession. She creates suspense, drama, demand. People are refreshing their screens before the link even goes live. Why? Because she understands psychology.
Scarcity. Influence. Timing. Hype.
And no, you don’t need her millions or her makeup line to use the same launch mechanics. You just need a strategy that respects the power of anticipation.
Six Launch Mistakes That Are Costing You Sales
Let’s lay it all out, shall we?
You’re showing up on launch day like it’s a surprise party.
No pre-launch. No buzz. No one knows you’re coming.You never checked if anyone wanted what you built.
You created it in isolation. It’s genius, but does your audience even want it yet?You forgot to give people a reason to buy now.
No deadlines. No urgency. No real reason they shouldn’t “think about it” forever.You have no content plan after day one.
You dropped the link and dipped. Your audience forgot by dinner.You hid the creation process like it was a secret affair.
We didn’t get to watch you build. We’re not invested. We’re not excited.You’re waiting to feel ready.
Let me be clear: ready is a myth. Momentum makes you confident—not the other way around.
The Women Who Sell Out Think Differently
Here’s what women who sell out understand: hype is a job.
They launch loud. They pre-sell. They tease. They repeat themselves without shame. They let people in behind the scenes. They don’t wait until it’s perfect, they just start moving.
They know the offer isn’t the product, it’s the promise, the energy, the experience leading up to the sale.
They’re not just building websites. They’re building waitlists.
Let’s Get You Loud, Strategic, and Sold Out
If you’re done with the “post and pray” method, I’ve got something for you.
On June 19th, I’m hosting a no-fluff, high-hype masterclass:
Kylie Jenner’s Secret: The Power of Influence, Scarcity & Hype in Product Launches
Live, online, 8:30PM UK time.
What we’ll cover:
The viral psychology behind sold-out launches
How to build anticipation that makes people itch to buy
The exact content arc that turns interest into action
How to sell without a massive audience
How to build and convert a “waitlist” like a pro
This isn’t about gimmicks. It’s about emotional engagement, strategy, and showing up like the CEO you are.
Because if mediocre offers are selling out while yours gets ignored… it’s not because they’re better.
It’s because they’re louder.
Let’s fix that.
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