Free Live Masterclass · Thursday 14 May 2026
How to Become the Go-To Expert in Your Industry
Without ads, more qualifications, or paying for stages – the exact 3-part system 14,636 women have used to attract paying clients.
If you’re brilliant at what you do but the right clients don’t know you exist, the problem isn’t your offer – it’s your authority. In 60 minutes, Dr Stephanie Wilson will show you the exact system her students used to generate over £4.5M in revenue.
Limited to the first 500 registrations.
14,636
Reached
5.0 ★
Trustpilot
£4.5M+
3×
Accredited
If you’ve tried any of these, you’re on the visibility hamster wheel.
Most experts are working harder, spending more, and getting more invisible by the month. See how many you recognise
Joining endless Facebook groups and posting promo posts
Posting on social media every day, hoping someone notices
Collecting another qualification, then another
Cold-messaging strangers on LinkedIn
Going to every networking event in the diocese
Paying for ads, paying for features, paying for stages
The Expert to CEO® Signature System
Three stages.
One operating business
This is the proprietary framework at the heart of every programme. It takes you from expert in your field, good at what you do, undercharging, undervalued, to strategic CEO of a scalable enterprise.
Secret One
Become the Expert
The 3 types of expert (you already are at least one), how to niche down so you become the obvious answer, and how to claim your authority – even if you feel like you have “zero experience”.
Secret Two
Build Authentic Demand
The Authority Stack – the 4 surfaces (social, media, search & AI, positioning) you need to be visible on. Including the 2026 Search & AI Authority play almost nobody is teaching yet.
Secret Three
Convert Attention Into Clients
The Capture → Nurture → Convert path. The nurture stage 80% of experts skip. The exact application-call structure that’s working in 2026 to close high-ticket clients without feeling pushy.
This masterclass is for you if…
You’re a coach, consultant, service provider, or specialist with real expertise
You know you’re the best at what you do but the right clients don’t know you exist yet
You’re tired of competing on price or chasing clients on social media
You want to be paid your full rate without having to justify it
You’re ready for a real system – not more motivation
It’s not for you if…
You’re looking for shouty sales tactics or “$10k month” hype
You want a paid-ads hack rather than a real authority system
You’d rather collect another qualification than do the implementation work
You want manifestation language and empowerment quotes — we don’t teach those
Who It’s For
Three women. Three niches. One system.
Receipts from students who’ve used this exact framework and what changed.
Michelle Rowlinson
Perimenopause Specialist
Started
Terrified of tech, no online business, expertise no one knew about.
Today
Natalie Davies
Social Media Consultant
Started
Burnt-out English teacher, no client list, no platform.
Today
Bushra Khurshid
Career Growth Consultant
Started
Psychologist with no tech skills, struggling to niche her offer.
Today
Proof, Not Promises
5.0 stars on Trustpilot. 100+ verified reviews.
★★★★★
“Stephanie appeared at the right time with the right information, the right voice, and the right programme in the right order and precision to get me where so many others have been unable to.”
Hazel Rivera · USA
★★★★★
“Her style resonates: structured, clear, to the point with no fluff. She did not withhold any information. So much value.”
Daniela Baur · Canada
★★★★★
“She is the ABSOLUTE BEST investment I have ever made for creating my business. She gives INSANE free value. Clear and no-nonsense.”
K Louise · Google Review
Your Host
Dr Stephanie Anne Wilson
Founder · She’s In Business
Founder of the UK’s first triple-accredited nonprofit university built exclusively for women entrepreneurs… accredited by the American Association of Business Education, the European Society of MBAs, and the International Association of Business Schools.
Two degrees, a master’s, and small children later, Stephanie was qualified on paper but invisible in practice. So she stopped copying the people who were stuck and studied the people who were chosen. The framework that came out of that became the system her students have used to generate over £4.5M in revenue.
Featured in Forbes, BBC, ITV, Fox News, and The Herald.
You’ll also get…
One
Printable workbook
Delivered with your registration confirmation so you can implement live as we go.
Two
CPD-accredited certificate
Provider #783171. Complete the workbook, return it, and we’ll issue your certificate.
Three
14-day replay access
Can’t make the live? You’ll still get the full recording for 14 days after the event.
Four
Free Authority Media Kit
The same kit Stephanie’s students use to land features on BBC, ITV, and in national press. Yours if you stay to the end.
Is this masterclass really free?
Yes. No credit card, no hidden upsell, no “but wait” pricing. We’re a nonprofit triple-accredited university – free trainings are how you meet us before deciding whether the paid Expert to CEO MBA is right for you.
What if I can't make 8:30pm UK on Thursday 14 May?
Register anyway. The replay is sent to everyone within 24 hours of the live and stays open for 14 days. You’ll get the full 60-minute teaching either way – only the live workshop activities and Q&A happen in real time.
How long is it?
60 minutes of teaching + 15 minutes of live Q&A. Block 90 minutes if you want to stay for the full Q&A.
What time is it in my timezone?
8:30pm UK = 3:30pm New York · 12:30pm Los Angeles · 9:30pm Berlin · 5:30am Sydney (Friday). Your calendar invite auto-adjusts to your local timezone when you register. You can check you time zone here: https://www.timeanddate.com/worldclock/converter.html
Is this for me if I'm just starting out?
Yes, if you have real expertise to share. The Authority Stack works whether you’re pre-launch or already established. Most of our students are in the messy middle – they have the skills but no system to convert that into paying clients yet.
Will it work in my specific niche?
The system works for any expertise-led business – coaching, consulting, professional services, creative work, healthcare, finance, education, therapy, training. Where it doesn’t work: e-commerce, dropshipping, MLM. If your business depends on people choosing you for what you know, this is for you.
Is the CPD certificate real?
Yes – we’re a CPD-accredited training provider (provider #783171). Attend live, complete the workbook (sent on registration), return it to trainings@shesinbusiness.co.uk, and we’ll issue your certificate within 7 days. Counts toward your continuing professional development hours.
Do I need to be on camera?
No. You’ll be in webinar mode – you can see and hear me, I can’t see you. Drop questions and reactions into the chat anytime.
What do I need to prepare?
Nothing required. Optional: print the workbook (arrives with your confirmation email), have a pen, and clear the full 90 minutes so you can stay for Q&A – that’s where the personalised gold tends to come out.
