Free live masterclass · Thursday 15 October · 8pm UK
How to Become the Go-To Expert in Your Industry
Without ads, more qualifications or paying for stages. The 3-part system 14,636 women have used to attract paying clients.
If you're brilliant at what you do but the right clients don't know you exist, the problem isn't your offer. It's your authority. In 60 minutes, Dr Stephanie Wilson will show you the system her students have used to generate over £4.5M in revenue.
- 60 minutes + live Q&A
- Live online
- CPD-accredited certificate
Reserve your place
Thursday 15 October
8pm UK · Live online
Limited to the first 500 registrations.
As featured in
Sound familiar?
If you've tried any of these, you're on the visibility hamster wheel.
Most experts are working harder, spending more and becoming more invisible by the month. See how many you recognise.
- ×Joining endless Facebook groups and posting promo posts
- ×Posting on social media every day, hoping someone notices
- ×Collecting another qualification, then another
- ×Cold-messaging strangers on LinkedIn
- ×Going to every networking event in the county
- ×Paying for ads, paying for features, paying for stages
The Expert to CEO® Signature System
Three stages. One operating business.
This is the proprietary framework at the heart of every programme. It takes you from expert in your field, good at what you do but undercharging and undervalued, to strategic CEO of a scalable enterprise. On Thursday you'll get the first look at all three stages.
Secret one
Become the Expert
The 3 types of expert (you're already at least one), how to niche down so you become the obvious answer, and how to claim your authority even if you feel you have "zero experience".
Secret two
Build Authentic Demand
The Authority Stack: the 4 surfaces you need to be visible on (social, media, search and AI, and positioning), including the Search and AI authority play almost nobody is teaching yet. No ads and no awkward self-promotion.
Secret three
Convert Attention Into Clients
The Capture, Nurture, Convert path. The nurture stage 80% of experts skip, and the application-call structure that's working right now to close high-ticket clients without feeling pushy.
Who it's for
Is this masterclass right for you?
This masterclass is for you if…
- You're a coach, consultant, service provider or specialist with real expertise
- You know you're the best at what you do, but the right clients don't know you exist yet
- You're tired of competing on price or chasing clients on social media
- You want to be paid your full rate without having to justify it
- You're ready for a real system, not more motivation
It's not for you if…
- ×You're looking for shouty sales tactics or "$10k month" hype
- ×You want a paid-ads hack rather than a real authority system
- ×You'd rather collect another qualification than do the implementation work
- ×You want manifestation language and empowerment quotes. We don't teach those.
Student results
Three women. Three niches. One system.
Real results from students who've used this exact framework, and what changed.
Michelle Rowlinson
Perimenopause specialist
Terrified of tech, no online business, expertise no one knew about.
Running paid workshops with the NHS and corporate clients across the UK.
Natalie Davies
Social media consultant
Burnt-out English teacher, no client list, no platform.
Matched her teaching salary in 3 weeks. Now full-time in her business.
Bushra Khurshid
Career growth consultant
Psychologist with no tech skills, struggling to niche her offer.
Launched her first programme, fully booked with high-paying clients.
Proof, not promises
5.0 stars on Trustpilot. 100+ verified reviews.
"Stephanie appeared at the right time with the right information, the right voice, and the right programme in the right order and precision to get me where so many others have been unable to."Hazel Rivera · USA
"Her style resonates: structured, clear, to the point with no fluff. She did not withhold any information. So much value."Daniela Baur · Canada
"She is the ABSOLUTE BEST investment I have ever made for creating my business. She gives INSANE free value. Clear and no-nonsense."K Louise · Google review
Your host
Dr Stephanie Anne Wilson
Founder · She's In Business
Founder of the UK's first triple-accredited nonprofit university built exclusively for women entrepreneurs, accredited by the American Association of Business Education, the European Society of MBAs and the International Association of Business Schools.
Two degrees, a master's and small children later, Stephanie was qualified on paper but invisible in practice. So she stopped copying the people who were stuck and studied the people who were chosen. The framework that came out of that became the system her students have used to generate over £4.5M in revenue.
Featured in Forbes, BBC, ITV, Fox News and The Herald.
Included with your place
You'll also get…
One
Printable workbook
Delivered with your registration confirmation so you can implement live as we go.
Two
CPD-accredited certificate
Provider #783171. Complete the workbook, return it and we'll issue your certificate.
Three
24-hour replay access
Can't make the live? You'll still get the full recording for 24 hours after the event.
Four
Free Authority Media Kit
The same kit Stephanie's students use to land features on the BBC, ITV and in the national press. Yours if you stay to the end.
Thursday 15 October · 8pm UK
A year from now, where do you want to be?
Same place. Or chosen.
FAQs
Frequently asked questions
Is this masterclass really free?
Yes. We're a nonprofit, triple-accredited university, and free trainings are how you get to know us before deciding whether the Expert to CEO MBA is right for you.
What if I can't make 8pm UK on Thursday 15 October?
Register anyway. The replay is sent to everyone after the live and stays open for 24 hours. You'll get the full 60-minute teaching either way. Only the live workshop activities and Q&A happen in real time.
How long is it?
60 minutes of teaching plus 15 minutes of live Q&A. Block out 90 minutes if you'd like to stay for all of the Q&A.
What time is it in my time zone?
8pm UK is 3pm in New York, 12pm in Los Angeles, 9pm in Berlin and 6am on Friday in Sydney. You can check your own time zone here.
Is this for me if I'm just starting out?
Yes, if you have real expertise to share. The Authority Stack works whether you're pre-launch or already established. Most of our students are in the messy middle: they have the skills but no system yet to turn them into paying clients.
Will it work in my specific niche?
The system works for any expertise-led business: coaching, consulting, professional services, creative work, healthcare, finance, education, therapy and training. It isn't designed for e-commerce, dropshipping or MLM. If your business depends on people choosing you for what you know, this is for you.
Is the CPD certificate real?
Yes. We're a CPD-accredited training provider (provider #783171). Attend live, complete the workbook (sent when you register), return it to trainings@shesinbusiness.co.uk and we'll issue your certificate within 7 days. It counts towards your continuing professional development hours.
Do I need to be on camera?
No. You'll be able to see and hear Stephanie, and you don't need your camera on. Drop your questions and reactions into the chat at any time.
What do I need to prepare?
Nothing is required. If you'd like to, print the workbook (it arrives with your confirmation email), have a pen ready and clear the full 90 minutes so you can stay for the Q&A. That's where the most personalised advice comes out.